Ed Morrison’s Garage

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Strategy Map for Colleges and Universities

Over the past couple of days, I've been working on a new strategy map for colleges and universities to explain their emerging role in regional innovation. This work is part of a project, led by Tim Franklin at Penn State and Ted Settle at Virginia Tech to redefine how colleges and universities engage in building their regional economies.

The drawing merges the basic strategy map for Open Source Economic Development, which I have developed, with a strategy map that Tim developed at Penn State.

What's a strategy map? As we develop strategy in open networks, we move away from linear approaches to strategy ("strategic planning"). Our strategic agenda emerges from a simple framework and purposeful conversations that translate ideas into action ("strategic doing"). We describe this framework visually in strategy maps that help us keep track of conversations and understand their connections to one another.

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